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Tag Archives: Cinecom
In 1992, Fine Line had five films at Sundance, but by complete accident, two of those films put us in the middle of the conversation about what had just been dubbed “New Queer Cinema” by film historian and critic Ruby Rich.
Ruby moderated a panel on the subject at Sundance that year. The two Fine Line Films, which were Tom Kalin’s “Swoon” and Derek Jarman’s “Edward II,” were both considered difficult films, and the fact that both of them were being distributed by Fine Line garnered us a lot of public praise.
I had already handled a number of gay-themed films earlier in my distribution career, so I was aware that gay audiences were a loyal part of the art film audience. That didn’t mean that anything with gay subject matter would get an audience…but the right films—the ones that didn’t pander, that didn’t reduce gay culture to stereotypes, and especially the ones in which gay life was treated as a given—these films stood out and the audience would be there.
My first professional encounter with a gay-themed film was with the movie “Outrageous!,” a Canadian film that was released in 1977 by Cinema 5. My job was a combination of co-op advertising, media buying and promotion. My boss, Don Rugoff, had taught us how to zoom in on niche audiences, mainly by use of radio. One of the biggest radio formats at that time was disco, which definitely had a huge chunk of the gay audience as regular listeners, so we set up promotions and word-of-mouth screenings through these stations all over the country. The ad campaign was simply the word “Outrageous!” in bold type, with no graphic image whatsoever. The entire campaign was built on the fact that audiences just loved this film, and all we had to do was tease them into the theater. Word-of-mouth was incredible and the film was a genuine art house hit. (more…)
It was 1989. I had recently set up shop as a marketing and distribution consultant, having parted ways with Cinecom and was heading to Sundance. In those days, the festival paid for film execs to attend; in return I would appear on a panel or two, ski a few days and go to some movies.
On my way from the airport, the volunteer driver mentioned he’d heard great buzz about a film called “sex and lies,” or “something like that.” I looked it up in the catalog that he had conveniently placed in the back of the van, and noticed there was a screening I could make if the driver brought me directly to the theater. I got to the Prospector Square just as the lights were going down and sat on the floor in the back of a packed house.. The crowd reaction was amazing; clearly, even before even checking in to my hotel room, I had seen one of the hits of the festival. (more…)
Independent film began the day motion pictures were invented. In fact all films were independent until a Mr. Edison decided he was going to scoop up all the patents and try to control the fledgling business. And throughout the history of film, there were always outsiders, creating work that was of no interest to the industrialized machine. Some of that work was categorized as “art,” but most if it fell under the category of “specialized.” The term “independent,” as such was used sparingly and mostly in conjunction with particular companies or personalities.
The term “American Independent,” which connoted the sense of a “movement,” came into common usage in the late 1970s with the formation of the IFP (at the time it stood for Independent Feature Project), and crystallized with the release of John Sayles’ “Return of the Secaucus Seven,” which was released in 1980 by Ben Barenholtz’s Libra Films. If John Cassavetes was the Godfather of independent film, John Sayles was its poster child. (more…)
When I think about what kind of films would be made if the business were truly washed of its male bias, one filmmaker who always pops into my mind is Gillian Armstrong. Her films are all over the map in terms of periods, genres and scope, but what they have in common are strong female characters filtered through a strongly female-focused perspective.
After the international success of her debut film “My Brilliant Career,” Gillian could have done just about anything with her follow-up; she chose to use that currency to make a boldly different film—in fact, one so out of left field that it would seem she was challenging the very absurdity of being stereotyped as a certain type of director.
“Starstruck,” Gillian’s Australian punk rock musical, was the first film acquired by Cinecom, a company that I co-founded with two partners in 1982. It had been less than a year since I had been involved with the French film, “Diva,” which–like “Starstruck”–was a major departure from the films that had traditionally come from those countries. And like “Diva,” Gillian’s film had a kind of pop sensibility that seemed perfect for the moment. It was, simply put, a ton of fun. (more…)
I heard the devastating news today that Jonathan Demme is no longer with us. I knew he had been ill, but the last time I saw him he looked like he was back to his normal self and seemed to be in quite good spirits. But then again, Jonathan always gave off the vibe of being in good spirits. I had the pleasure of working with him on two of his films, and then peripherally on two others, and in all that time he never treated me with anything but the utmost respect.
I first met Jonathan shortly after the Cinecom team screened “Stop Making Sense” and we immediately decided we wanted to distribute it. The film had been financed by Warner Brother Records; from their perspective, it was merely a promotional film intended to broaden the appeal of Talking Heads. We saw the film differently, as Demme was already on our radar as someone we would love to work with. Yes, it was a great concert film, but the simplicity with which it captured a live performance and made it feel as immediate and exciting as if you were in the room–this was something new. This was pure cinema.
Jonathan was coming off of a few films that, while well received critically, had not exactly set the world on fire. Worse yet, he had just finished “Swing Shift,” a fairly big budget Hollywood movie he wasn’t all that pleased with, that tanked at the box office. The experience of “Stop Making Sense” seemed to him like a breath of fresh air at a time when his Hollywood stock was not exactly rising. Perhaps it was his publicity background kicking in, but he was unusually respectful of the work being done to market and distribute the film, and showered us with public praise when the film outperformed expectations. (more…)
Below is the video of the keynote speech I gave this past January at the Art House Convergence, an annual event that brings together many of the independent art houses from all over the U.S. and with some representation from the rest of the world. I used the opportunity to give a kind of personal history lesson about the distribution and marketing of indie films, and to draw some lessons for the world we currently live in. A big thank you to Russ Collins of the Michigan Theater for giving me the opportunity to speak, and to Doug Tirola and his team at 4th Row Films for recording it.
These video originally appeared on Thompson on Hollywood, part of the Indiewire network.
PART 1: Don Rugoff and Unplanned Beginnings
When word reached me this morning that Bob was gone, I was shocked. Perhaps I shouldn’t have been. His health has been an issue (and a topic of discussion) for a very long time. Back when I was at Fine Line and we were working on the release of “Short Cuts,” Bob would come to office looking so thin, so gaunt; everyone commented on the fact that he looked liked he was on his deathbed. Bob laughed and said he’d been told by his doctor to go on a diet, and he was proud of how much weight he had lost. We all took him at his word, only to find out more than a decade later that he had had a heart transplant. Bob somehow seemed indestructible.
I have so many memories…so many feelings. I can’t set them all out here… but I feel the need to spill some of it while the feelings are fresh.
I first met Bob when I was just out of college. I took a trip to Los Angeles to try and find work, and someone recommended that I look up a guy named Mike Kaplan, who was the marketing person at Altman’s production company. The company was called Lion’s Gate, but was not related to the current company of that name. I got an appointment, and while waiting in the reception area, could see and hear Bob talking on the phone in his office. He was describing a film he’d just finished shooting in Canada…a film called “Quintet.” I couldn’t have been more thrilled as Altman was already one of my idols, and this was my first close encounter with someone of his stature. (more…)