Author Archives: Ira

How Virtual Cinema Could Help Arthouses Secure Their Future in 7 Easy Steps

I wrote the following article, which ran in Indiewire on July 1st. Here it is in its entirety, with a couple of added points at the end…

As a believer and crusader for the theatrical experience, the closure of movie theaters all over the world was a punch in the gut. There was an immediate consensus among pundits of all stripes that this was the end of theatrical moviegoing. People would just get used to the idea that they could see what they want at home, so why would they ever go out to see a movie again?

Yet in the art films world, a remarkable thing happened: Several independent distributors created something called “virtual cinema.” Pioneered by Kino Lorber, Magnolia, Oscilloscope, and others, they made their stranded films available, online, in partnership with the independent theaters where the films were scheduled to play. Theaters used their patron lists to market the films; in return, they took a percentage of the gross as if they had presented the films in their physical theaters. (more…)

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In Memory of Milena Jelinek

We lost our beloved Columbia Film colleague Milena Jelinek to the coronavirus. Click below to read the lovely tribute to this wonderful woman in the New York Times.

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Cleveland Speaks

Among the festivals that my film, “Searching for Mr. Rugoff,” was supposed to play in before the coronavirus hit, was the Cleveland International Film Festival or CIFF as it is known. I was looking forward to attending, since I hadn’t been to the festival since I was there with “Cutter’s Way,” which was many moons ago. I also have good feelings about Cleveland in general, since I was there to witness the Cubs win the world series.
Alas, there was to be no festival in Cleveland this year. However, they are showing many of the films in a virtual festival available to ticket and passholders (Don’t get too excited, it is geo-locked to the Cleveland area.) They have just posted a podcast that is meant to be both an introduction to the film, and a Q&A for those who see it. Luckily, I can share it with you…

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The Rugoff Legacy Lives On

Scott Feinberg of The Hollywood Reporter just posted his post-Oscars podcast with Neon’s Tom Quinn as a guest. At one point, Tom acknowledges his debt to Don Rugoff’s Oscar campaign for “Z” and they talk about my film. You can hear the excerpt here…

I would also encourage you to listen to the entire episode, which you can do here.

Comments after the break.

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The Current State of Documentary Distribution

Decades after helping him with his landmark study of the economics of the indie film biz, Peter Hamilton recently had me on his podcast to discuss today’s documentary distribution landscape. Check it out.

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A Gamble in 1970 Set the Stage for a Win in 2020

Throughout this Oscar season, as I watched the smart and aggressive campaign that the folks at Neon were mounting for “Parasite,” I couldn’t help but think about the campaign that Don Rugoff orchestrated for Costa-Gavras’ film “Z” in 1970.

Before Rugoff, no one had attempted to get a foreign language film into any of the main categories, and Rugoff pulled it off by doing some things that Oscar marketers are emulating to this day–touring the filmmaker to theaters all over the country, spending lavishly on trade ads, holding private screenings for Academy members and most effectively, getting enormous amounts of press to position the film as the long shot people could root for. The end result was a literal bombshell in its time. “Z” was the first film ever nominated for both Best Picture and Best Foreign Language Film, and also received nominations for Best Director, Best Adapted Screenplay and Best Editing. It walked away with two wins–Foreign Language and Editing.

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West Coast Premiere of “Searching for Mr. Rugoff” Scheduled for the Palm Springs Film Festival

After the amazing premiere we had at DOC NYC, I’m pleased to announce that the next stop on the festival tour for “Searching for Mr. Rugoff” will be at the 2020 Palm Spring Film Festival, which will serve as the film’s West Coast Premiere. I’ve heard from so many of you that you wished you could have been at the first showings in New York, so here is your chance to participate in the celebrations. The screenings are as follows:

January 3
10:30 am
Camelot Theaters at the Palm Springs Cultural Center

January 8
6:45 pm
Regal Cinemas

January 9
2:00 pm
Palm Canyon Theater

Looking forward to sharing it with all of you.

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Conversation with Charlie

Check out this conversation about my career and the influences that led to my making “Searching for Mr. Rugoff.” It’s also available wherever on whatever is your favorite podcast app.

Comments after the break…

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World Premiere of “Searching for Mr. Rugoff” Slated for DOCNYC

Big news in my personal universe today! I’m pleased to announce that the documentary film that I’ve been working on for the last five years is completed and will be having its World Premiere at DOCNYC. The title is Searching for Mr. Rugoff and it’s the story of art film maverick Donald Rugoff, the legend behind the mid-century film exhibition/distribution company Cinema 5 and a notoriously difficult (some would say crazy) person. He was my first boss in the film business and the movie is about my search for the truth about the man who had such a major impact on my life and on the history of art films in America.

I’ve also just launched the official website for the film at http://mrrugoff.com. Check it out, and get tickets for the premiere. Here’s the info:

World Premiere – DOC NYC

Friday November 8, 7:00 pm
IFC Center
Tickets

Tuesday, November 12, 12:30 pm
Cinepolis Chelsea Cinema
Tickets

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Traverse City Film Festival Panels Take On Big Issues

For the last 11 years, I’ve been attending Michael Moore’s Traverse City Film Festival in Michigan, sometimes as a panelist, sometimes as a juror, but mostly as a moderator. In addition to being a very pleasant place to visit, the festival is always well-curated and screenings take place in theaters with state-of-the-art projection and enthusiastic audiences. In other words, it’s a great event.

Every year, Michael has panel discussions that deal with issues that are on his mind, taking advantage of the availability of guests who are at the festival. I was asked to be on two panels this year, both of which are posted below, courtesy of Interlochen Public Radio. I think you’ll the discussions to be pretty interesting.

And the Future of Film…

Moderator: Michael Moore, Panelists: Andrew Ahn, Bob Byington, Ira Deutchman, Rachel Mason

Cinema Saves the World

Moderator: Ira Deutchman, Panelists: Karim Amer, Darren Dean, Christina Ibara, Jehane Noujaim, Lije Sarki

Comments after the break…

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