Tag: HBO Max

Premature Obituaries Part 1: Is The Movie Theater Business Dead?

With each passing week of meager reported box office, conventional wisdom in the press is that the tea leaves are pointing to the eventual death of theatrical moviegoing. While the numbers speak for themselves, the leap from near-term results to eventual demise is a simplistic analysis based on two factors that, while true, are not necessarily predictive. Yes, it is true that the closure of theaters during the pandemic helped to solidify home viewing as the default way of consuming new films. It is also true that many audiences (particularly older audiences) are not currently feeling ready to go back to movie theaters; nor for that matter, given their new home viewing habits, do they feel the need to.

But do these facts point to the end of the theatrical business? After all, the movie business has survived many existential threats in the course of its 100-plus-year history. The assumption here is that the business cannot adapt, as it has in the past, to the new realities in ways that could change the playing field. And the pundits seem not to be paying attention to other trends that are creating a potentially positive environment for a rebound. Continue reading “Premature Obituaries Part 1: Is The Movie Theater Business Dead?”

The Warners Movie Dump: An Ominous Sign for the Streaming Biz?

The announcement last week that the newly combined Warner Bros. Discovery was planning to dump seven of its films, including one big budget female-driven DC Comics superhero film, has brought on a lot of angst and debate among those tracking the film business. The decision was both surprising in some ways, while being entirely predictable in others.

While there are plenty of examples of feature films that have been unceremoniously dumped by their studios because of lack of faith in commercial potential, or because of a regime change, historically these decisions were based on not wanting to throw good money after bad by spending the necessary marketing money for those films to reach an audience.

In the current media environment, one might have assumed that while such films might be denied a life in theaters, they certainly would provide adequate filler for a streaming service, if for no other reason than to give the appearance of having a wide selection of offerings. Just one quick look at the menus for any of these services would indicate that quantity rather than quality rules that business model. So why would Warners just dump these films, rather than relegating them to their HBO Max platform? Continue reading “The Warners Movie Dump: An Ominous Sign for the Streaming Biz?”