I wrote the following article, which ran in Indiewire on July 1st. Here it is in its entirety, with a couple of added points at the end…

As a believer and crusader for the theatrical experience, the closure of movie theaters all over the world was a punch in the gut. There was an immediate consensus among pundits of all stripes that this was the end of theatrical moviegoing. People would just get used to the idea that they could see what they want at home, so why would they ever go out to see a movie again?
Yet in the art films world, a remarkable thing happened: Several independent distributors created something called “virtual cinema.” Pioneered by Kino Lorber, Magnolia, Oscilloscope, and others, they made their stranded films available, online, in partnership with the independent theaters where the films were scheduled to play. Theaters used their patron lists to market the films; in return, they took a percentage of the gross as if they had presented the films in their physical theaters. Continue reading “How Virtual Cinema Could Help Arthouses Secure Their Future in 7 Easy Steps”
Thanks to MOMA and indieWIRE, some 60 or so representatives of the “indie” film world got together yesterday to discuss the state of the business. A tip of the cap is due to Eugene Hernandez and Anne Thompson for their valiant attempt to reign in a group of outspoken, opinionated and polarized people arranged around a conference room that was clearly designed for far fewer active participants than were attending this particular event. The very existence of such an event, and the number of notable people who showed up, is both a testament to how hungry we are for this type of discussion, and a reason to be hopeful about the future of the business. In the course of a rambling two plus hours of talking, some deep arguments were addressed, some real insights were made and some of the attendees slipped into the kind of self-serving pitches that we hear on a million panels. But by the end of the day, I felt that all the real issues facing our business had at the very least been thrown on the table. My only frustration was that each of the many topics that came up deserved further exploration. Hopefully this can happen in a series of more focused discussions some time in the future.