I have a number of things on my mind right now, the first of which is to give you all a quick and overdue update on the Upper West Side Movie Project I wrote about last month, which brought a remarkable response. It seems I hit a nerve with the community, and I now have a long list of folks who have come forward to help in any way they can. What is it we need? For the moment, a space and, of course, money.
Since I last wrote, I have continued to be in touch with the landlords of the building I originally hoped could house the theater. While they claim to be closing a deal with another tenant, that deal is still not done as far as I can tell. I’ve scouted one other location that seemed promising, but after consulting my architect, it doesn’t seem ideal. So, at this moment, we still do not have a target location. Continue reading “Movie Theater Update, Missing Movies and More…”
It’s been a long road. After five years in production and a nearly two-year pandemic delay in the theatrical release, my film “Searching for Mr. Rugoff” finally opened in theaters in over 40 cities this past August. The response has been beyond my wildest expectations, both the reviews, as well as all the wonderful notes I’ve been getting from audiences around the country and around the world. The most gratifying part has been the reception from younger audiences, who have no reason to relate to the film on a nostalgic level. Their response (thank you, Columbia students) gave me the confidence to complete the project, and ultimately to pursue as broad a release as possible.
Within a month of when I started working at Cinema 5 in 1975, Joan Micklin Silver’s first feature, Hester Street, opened at the Plaza Theater on 58th Street. The Plaza was one of the Cinema 5 theaters and it was located around the corner from our offices. Every night, on the way home from work, I would see the lines of people stretched all the way down the block toward Park Avenue. The film was a huge hit. Around that time, I first met Joan and her husband Ray when they came to our offices to make a deal with us to distribute the film to the non-theatrical market. I learned that my boss, Don Rugoff, had turned the film down for theatrical distribution because he thought (as many others did) that the film was “too niche.” But now that the film was a hit, he wanted in.

Independent film began the day motion pictures were invented. In fact all films were independent until a Mr. Edison decided he was going to scoop up all the patents and try to control the fledgling business. And throughout the history of film, there were always outsiders, creating work that was of no interest to the industrialized machine. Some of that work was categorized as “art,” but most if it fell under the category of “specialized.” The term “independent,” as such was used sparingly and mostly in conjunction with particular companies or personalities.
When I think about what kind of films would be made if the business were truly washed of its male bias, one filmmaker who always pops into my mind is Gillian Armstrong. Her films are all over the map in terms of periods, genres and scope, but what they have in common are strong female characters filtered through a strongly female-focused perspective.