Last June, at the Walter Reade Theater in New York, family, friends and colleagues of Joan Micklin Silver got together to pay tribute to the inspirational and ceiling-smashing legacy of one of independent film’s true heroes. Somewhat belatedly, here is the memorial in its entirely for those of you who couldn’t be there.
Within a month of when I started working at Cinema 5 in 1975, Joan Micklin Silver’s first feature, Hester Street, opened at the Plaza Theater on 58th Street. The Plaza was one of the Cinema 5 theaters and it was located around the corner from our offices. Every night, on the way home from work, I would see the lines of people stretched all the way down the block toward Park Avenue. The film was a huge hit. Around that time, I first met Joan and her husband Ray when they came to our offices to make a deal with us to distribute the film to the non-theatrical market. I learned that my boss, Don Rugoff, had turned the film down for theatrical distribution because he thought (as many others did) that the film was “too niche.” But now that the film was a hit, he wanted in.
My job at the time was as a non-theatrical salesperson, so I was on the phone all day with colleges, libraries and other organizations, trying to get them to book our library of films. Hester Street would not only be a valuable addition, but would be of particular appeal to Jewish organizations, which we were already servicing with such films as Garden of the Finzi-Continis and The Sorrow and the Pity, among others. Continue reading “A Tribute to Joan Micklin Silver”