Tag Archives: Chilly Scenes of Winter
Within a month of when I started working at Cinema 5 in 1975, Joan Micklin Silver’s first feature, Hester Street, opened at the Plaza Theater on 58th Street. The Plaza was one of the Cinema 5 theaters and it was located around the corner from our offices. Every night, on the way home from work, I would see the lines of people stretched all the way down the block toward Park Avenue. The film was a huge hit. Around that time, I first met Joan and her husband Ray when they came to our offices to make a deal with us to distribute the film to the non-theatrical market. I learned that my boss, Don Rugoff, had turned the film down for theatrical distribution because he thought (as many others did) that the film was “too niche.” But now that the film was a hit, he wanted in.
My job at the time was as a non-theatrical salesperson, so I was on the phone all day with colleges, libraries and other organizations, trying to get them to book our library of films. Hester Street would not only be a valuable addition, but would be of particular appeal to Jewish organizations, which we were already servicing with such films as Garden of the Finzi-Continis and The Sorrow and the Pity, among others. (more…)
In the history of American independent film, Joan Micklin Silver is a seminal figure. Her body of work as a director is impressive on its own terms, but even more so given the obstacles that women faced—and continue to face—in the film business in the United States. She and her husband Ray, by refusing to take ‘no’ for an answer, set the stage for the independent film boom of the ‘80s by working entirely outside the Hollywood system, pioneering equity investment structures, using their lack of resources to create a unique and personal esthetic, and ultimately, marketing and distributing their own films.
I became aware of Joan’s work upon the release of her first feature, “Hester Street,” which opened in 1976 at the Plaza Theater in New York—a theater that was operated by Cinema 5, the company I was working for at the time. The film was a huge success, grossing over $6 million at the box office and garnering an Oscar nomination for its star, Carol Kane. I got to know Joan and Ray because Cinema 5 bought the non-theatrical rights to the film, and I was in charge of selling it to Jewish groups across the country. (more…)