“Searching for Mr. Rugoff” Outtake #8: Sarah Kernochan talks about Don Rugoff’s importance.

Sarah Kernochan is a screenwriter, director, author, songwriter, performer and two-time Oscar winning documentarian, and a friend. I saw her first doc “Marjoe” as a young cinephile, not realizing that years later, I would end up producing her first fiction feature as director, “All I Wanna Do.” In this outtake clip Sarah talks about why she thinks Don Rugoff, who distributed “Marjoe,” is a significant figure in the history of independent film.

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Screw the Title, See the Movie

Sarah Kernochan’s “All I Wanna Do” (as it is currently known) is a movie that I’m incredibly proud of, for all the reasons that attracted me to the project to begin with. It was a very personal story, from an accomplished, Oscar-winning filmmaker, who had yet to be given the opportunity to direct a fiction feature. The script was funny and entertaining, geared toward an underserved audience (young women) and dealt with a moment in history (the birth of feminism) that would be enlightening to the target audience.

The trials and tribulations of getting this film released have been well documented in Peter Biskind’s book Down and Dirty Pictures, but suffice it to say that it had something to do with the myth that young women were not a sufficiently large audience to support a substantial theatrical release–this, in spite of having an amazing cast of well-known stars that included Kirsten Dunst, Gaby Hoffmann, Rachael Leigh Cook, Heather Matarazzo, Merritt Weaver, Monica Keena, Vincent Kartheiser and Matthew Lawrence, and for the grownups, Lynn Redgrave. Ironically, the film was a hit in Canada, where it was released broadly, and the film is considered somewhat of a cult classic by Canadian women who were 12-15 years old when it was released. Continue reading “Screw the Title, See the Movie”