I’ve just been made aware of the passing of Evangeline Peterson. Some of you may know Evangeline as the wife of Don Rugoff, the subject of my film “Searching for Mr. Rugoff.” It is no exaggeration to say that Evangeline was (is) the star of the film. She added parts of the story that no one else would have known, and her intelligence and radiance jump off the screen.
When I first thought about making a film about Don Rugoff, I had no idea how his family would feel about it or if they would be willing to cooperate. I first reached out to Don’s son Ed and, over an extended lunch, we discussed the project. It seemed as if he was willing. He also mentioned that his mother, Evangeline, was still alive and living in Medford, Oregon. I remembered Evangeline from brief encounters at the Cinema 5 offices when I worked there in the ’70s. She was a beautiful and classy woman; one wondered what she saw in Rugoff, who was not the least bit attractive and a not-very-nice person. Ed promised that he would approach his mother about doing an interview for the film. Continue reading “Evangeline Peterson – Rest in Peace”
Among the many film festivals that my film “Searching for Mr. Rugoff” was scheduled to play at, most were cancelled. However, some, like Cleveland and Galway in Ireland went on in a virtual form. For you indie film wonks out there, in both cases screenings were geofenced to the immediate area of the festival and tickets limited to the capacity of the theater it would have played in physically. Below is the virtual Q&A that I did with Galway Film Fleadh Programme Director, William Fitzgerald.
Further to the back and forth with Wendy Lidell via our Indiewire articles, Wendy & I had a sort of “debate” as part of the #DigitalPerspectives series sponsored and hosted by Together Films. You can watch a replay of it HERE.
I wrote the following article, which ran in Indiewire on July 1st. Here it is in its entirety, with a couple of added points at the end…
As a believer and crusader for the theatrical experience, the closure of movie theaters all over the world was a punch in the gut. There was an immediate consensus among pundits of all stripes that this was the end of theatrical moviegoing. People would just get used to the idea that they could see what they want at home, so why would they ever go out to see a movie again?
Yet in the art films world, a remarkable thing happened: Several independent distributors created something called “virtual cinema.” Pioneered by Kino Lorber, Magnolia, Oscilloscope, and others, they made their stranded films available, online, in partnership with the independent theaters where the films were scheduled to play. Theaters used their patron lists to market the films; in return, they took a percentage of the gross as if they had presented the films in their physical theaters. Continue reading “How Virtual Cinema Could Help Arthouses Secure Their Future in 7 Easy Steps”
Scott Feinberg of The Hollywood Reporter just posted his post-Oscars podcast with Neon’s Tom Quinn as a guest. At one point, Tom acknowledges his debt to Don Rugoff’s Oscar campaign for “Z” and they talk about my film. You can hear the excerpt here…
I would also encourage you to listen to the entire episode, which you can do here.
Throughout this Oscar season, as I watched the smart and aggressive campaign that the folks at Neon were mounting for “Parasite,” I couldn’t help but think about the campaign that Don Rugoff orchestrated for Costa-Gavras’ film “Z” in 1970.
Before Rugoff, no one had attempted to get a foreign language film into any of the main categories, and Rugoff pulled it off by doing some things that Oscar marketers are emulating to this day–touring the filmmaker to theaters all over the country, spending lavishly on trade ads, holding private screenings for Academy members and most effectively, getting enormous amounts of press to position the film as the long shot people could root for. The end result was a literal bombshell in its time. “Z” was the first film ever nominated for both Best Picture and Best Foreign Language Film, and also received nominations for Best Director, Best Adapted Screenplay and Best Editing. It walked away with two wins–Foreign Language and Editing.
After the amazing premiere we had at DOC NYC, I’m pleased to announce that the next stop on the festival tour for “Searching for Mr. Rugoff” will be at the 2020 Palm Spring Film Festival, which will serve as the film’s West Coast Premiere. I’ve heard from so many of you that you wished you could have been at the first showings in New York, so here is your chance to participate in the celebrations. The screenings are as follows:
January 3 10:30 am Camelot Theaters at the Palm Springs Cultural Center
Big news in my personal universe today! I’m pleased to announce that the documentary film that I’ve been working on for the last five years is completed and will be having its World Premiere at DOCNYC. The title is Searching for Mr. Rugoff and it’s the story of art film maverick Donald Rugoff, the legend behind the mid-century film exhibition/distribution company Cinema 5 and a notoriously difficult (some would say crazy) person. He was my first boss in the film business and the movie is about my search for the truth about the man who had such a major impact on my life and on the history of art films in America.
I’ve also just launched the official website for the film at http://mrrugoff.com. Check it out, and get tickets for the premiere. Here’s the info: