Anne Thompson recently wrote a column in Variety about the “greening” of Hollywood–the attempts by certain folks in the biz to make the process of making films more environmentally friendly. I wrote her a polite note telling her that she’d actually missed an obvious angle–the fact that the current 35mm theatrical distribution process is quite unfriendly to the environment. It would take a lot of carbon credits for the industry to overcome the many trucks and planes that are necessary to delivery those 35mm film cans, not to mention the process of making the prints, which requires putting petroleum-based substances into baths of toxic chemicals. Then consider what has to happen to all those prints when they are ultimately “destroyed.” In other words, theatrical distributors have a lot to answer for with Mother Nature.
But rather than fret about it, perhaps the studios should wake up to the fact that there is a better solution than paying for carbon credits–digital theaters. Imagine a world in which film prints are merely digital files, and those files can be delivered electronically without the need for airplanes and trucks. Hollywood doesn’t want you to know this, but this world exists right now. Continue reading “Carbon Neutral Distribution”