Check this out…We just completed a test of the technology we are using to do a live Q&A with participants in the UK and Australia, that will be broadcast live into Emerging Cinemas venues this Saturday morning. The film is “Third Star,” which will be screened at 11am Eastern time as part of the “From Britain With Love” series, followed by the Q&A with the director from Sydney and one of the cast members and the writer from London. In NY the screening will be at the new Elinor Bunin Munroe Film Center. For other locations, check out the Emerging Cinemas web site. Or if you can’t make it to the theaters, you can watch the Q&A live at www.tinyurl.com/britfilmlive at approximately 12:40.
Here’s what the test looked like. That’s me standing in for the director.
For a very long time, I’ve been proselytizing to just about anyone who would listen about how digital projection could change the way we think about a theatrical release. While most people in the industry focus on cost savings, which can be substantial over time, I’ve been fascinated with the disruptive element–the fact that our entire notion of what constitutes the traditional theatrical model has been built around the economics of shipping these precious items called “prints” around. These assets, once bought, beg to be used as often as possible to justify their cost. Yet, every time the print is run through a projector it is deteriorating, and constantly at risk of being severely damaged. Switching from one film to another in the projection booth is a clunky process of splicing and unsplicing reels, subjecting the prints to even further potential damage. It’s not for nothing that the budgets for theatrical release are called P&A, indicating that the budget for prints has a prominence that is equal to or greater than any other part of the distribution budget. Continue reading “A Theatrical Showcase Points the Way”