Last week, I went to a conference at the Columbia Business School, and I saw a presentation by Columbia Professor and branding expert David Rogers. He was giving a summary of major themes the emerged from a recent branding conference that he organized. In the aftermath of “The Conversation” and “DIY Days,” I wanted to share these ideas with the indie film community as we grapple with our own branding strategies going forward. I’ll just tick off the major points here, and you’ll have to go to David’s blog to see the explanations.
1. Stop thinking of customers as individuals. Start thinking of them as networks.
2. No customer is statistically insignificant.
3. Be the influencer. Continue reading “Some Useful Wisdom From Branding Experts”