Tag Archives: Cinema 5

More About Don Rugoff and Cinema 5

Film Comment, May/June 1975In my speech at the Art House Convergence, I talked a great deal about Don Rugoff, who was a crazy, arrogant, difficult genius, and was my first boss in the movie business. Given the impact the man had on the business, it astounds me that he is almost a forgotten figure at this point. Reid Rosefelt wrote about him back in 2011, and ignited my urge to share more of what I knew about the man. So for those of you who would like to know more about the history of independent film marketing, here is a bunch of material to chew on.

This first piece is an audio recording of a seminar that Don did in 1976. It was moderated by Julian Schlossberg, who at the time was a VP at Paramount and had a radio program called “Movie Talk.” You’ll notice that during the Q&A, some of the questions from the audience were not intelligible, so whoever put this tape together dubbed them in. This is a fascinating glimpse into Don’s way of looking at the distribution business, the exhibition business, and mostly about his unique take on marketing specialized films. This was the school I went to, where I learned just about everything I’ve used throughout my career. (more…)

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Keynote from the Sundance Art House Convergence

Below is the video of the keynote speech I gave this past January at the Art House Convergence, an annual event that brings together many of the independent art houses from all over the U.S. and with some representation from the rest of the world. I used the opportunity to give a kind of personal history lesson about the distribution and marketing of indie films, and to draw some lessons for the world we currently live in. A big thank you to Russ Collins of the Michigan Theater for giving me the opportunity to speak, and to Doug Tirola and his team at 4th Row Films for recording it.

These video originally appeared on Thompson on Hollywood, part of the Indiewire network.

PART 1: Don Rugoff and Unplanned Beginnings

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