Tag Archives: Christine Vachon

Social Networking Panel at TIFF12

This was a fun and informative panel at this past year’s Toronto International Film Festival, in which Christine Vachon, Cinedigm’s Jeff Reichert and BOND Strategy and Influence’s Marc Schiller discussed social networking strategies for independent film marketing. By the way, I was the moderator.

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After 3 Months on Twitter, still wondering…

TwikiniAbout 5 or so months ago, David Pogue wrote in the New York Times that he had tried out Twitter and wasn’t sure what it was good for. He wrote “Like the world needs ANOTHER ego-massaging, social-networking time drain? Between e-mail and blogs and Web sites and Facebook and chat and text messages, who on earth has the bandwidth to keep interrupting the day to visit a Web site and type in, “I’m now having lunch”? And to read the same stuff being broadcast by a hundred other people?” But then he had a revelation. He was on a panel and used Twitter to send out a quick request for an answer to a question, and got dozens of immediate responses from his followers.  (more…)

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