Event Cinema Works

I’ve written many times about how theatrical exhibition has to move more toward special events in order to survive. Here is another example of Emerging Pictures’ efforts in this direction. This past weekend, we premiered Kenneth Branagh’s “The Magic Flute” in theaters across the country, and afterward did a live Q&A with Branagh himself, from his home in the U.K. Now you can watch the entire event below. By the way, the film is still playing around the country, so check out the Emerging Pictures web site for locations.

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