Emerging Dances With the Joffrey

Earlier this year, Emerging Pictures worked with Jon Reiss and Sheri Candler on the release of the film “Joffrey: Mavericks of American Dance.” We had a simultaneous premiere of the film in 44 cities, at the same time it was having its World Premiere at the Walter Reade Theater at Lincoln Center, as part of the Dance on Camera Series. After the film, the panel discussion was broadcast to the theaters nationwide, with a Twitter feedback loop. This is a great example of what I’ve been preaching for quite some time–that we need to more focus on “eventizing” independent films, in order to entice people out of their homes and into movie theaters. Check it out…

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